Add $35k in Revenue Quickly and Easily
The following story highlights a quick and easy way to generate $30,000 or more in revenue in a 1/2-day or less.
A 2012 project that ended in raging success just re-launched for 2013.
One of our top vendors created an entirely new brand for the project, and did a fantastic job.
Personnel changes, bigger goals, and a question about marketing messaging and media disconnect led us to look for an agency to execute our 2013 marketing plan.
So, we sought someone out who had a great firm, fantastic track record, and big ideas.
In the middle of our conversation, the new firm asked the project leaders, “Why don’t you just have the firm who did your branding execute your active advertising?”
We called the original firm, they had some sweet recommendations, and we are moving forward with them.
Now, there are two people at fault here. As the client, we should have thought to call our original branding firm first. But, without their leadership, how were we supposed to know all of their product and service offerings?
We aren’t – unless they tell us.
Our branding firm almost missed over$30,000 in billings because they didn’t take the time to review their client base, and ask themselves the question – what’s next for this client?
Take time this week to review your deals from last year, think about what that client could need in the coming year from your suite of offerings, and call them to schedule an appointment.
Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force. To receive your free trial of a software that will track your referral revenue, centralize social media updates, and automate email/text/postcard marketing, click here.