How to Save Time When Scheduling Online Marketing Updates

 Hootsuite has a sweet bulk scheduling tool that I just discovered, and it is going to dramatically reduce how much time it takes me to complete my online marketing activities every week.


At its lowest level, Hootsuite is social media aggregator.  It basically takes all of your social networks, and puts them in one place, so you can post updates from one location instead of having to go to every site individually.


Hootsuite also offers a scheduling tool so you can post a Twitter or Facebook update that will actually show up hours (or days later).  This feature is especially helpful when you’re using social media as a marketing tool.  In an hours time, I can post 30 updates that show up online at specified times throughout the week.  This is how you can always have a presence in social media without constantly being on it. 


Okay, so here’s the sweetest part.  When you’re in Hootsuite, click the message entry bar, and then click “schedule message”.  After the graphic calendar shows up, click “schedule in bulk”.  This option allows you to upload a .csv file with all of your updates at once, so you don’t have to type them in individually into the Hootsuite user interface.  This one option will cut the time you spend creating updates in half!


What other social media marketing aggregators or scheduling tools have you used to improve your online marketing productivity?


Jamar Cobb-Dennard is a leadership, business development, and training expert.  For info on his consulting and live trainings, please email him at

Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force.  To receive your free trial of a software that will track your referral revenue, centralize social media updates, and automate email/text/postcard marketing, click here.


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