During the interview, the conversation went “social”, and remarks were made that SEO was no longer just about key words, site architecture, and algorithms. Search has gone social, and the results in organic search are either driven by social conversation, or online users crowd sourcing the answers to their questions.
In their search (pun intended) for a unique selling proposition that competes with Google and Yahoo, Bing has integrated social search with traditional key word search.
Check out this video about how it works: Bing Originals: Discovering Hawaii
It’s obvious that Bing was listening to our podcast conversation and totally stole our idea. Thought robbers. Sheesh.
Now it’s out there. Social has been institutionalized into search.
This could last, or it could be a flash in the pan. Truthfully, I’m still waiting for Google and Facebook to merge.
I posted that on Facebook once. No response. I think it blew people’s minds.
What do you think? Has search taken a irreversible turn to social?
Has Bing made a wise decision to formally integrate how users are already using their technology to make choices?
Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force. To receive your free trial of a software that will track your referral revenue, centralize social media updates, and automate email/text/postcard marketing, click here.