The Facebook fan page timeline has thrown many Facebook users and marketers for a loop.
I kept wondering why there seemed to be so little activity on my clients’ fan pages, until a friend of mine (thanks, Creagh!) asked me how to see more posts on a page she was looking at.
Here’s a new fact: When you go to a fan page, you no longer see all of the posts unless you select which ones you want to see.
Here is one of Outsourced Sales Force’s client’s pages for Landshark’s Bar.
The first page you come to just shows you the highlights of the page, which include posts from the page, replies from fans, and a listing of friends.
If that is as far as you search, you’re missing 2/3 of the content.
At the top of the page in the middle as you scroll down, a toolbar pops up, and you can select more views.
Here is one of activity by friends who are mentioning and engaging with the brand:
Notice how different this looks? Holy cow!?!
Here’s another that is posts by others.
If you never found these pages, you would totally miss the boat on a ton of people who are interacting with your brand, and are begging for engagement.
As you’re implementing your daily social engagement strategy, remember to click through all of these pages and respond to everything that is relevant. You’ll see your conversion rates and viewership percentages increase as a result.
Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force. To receive your free trial of a software that will track your referral revenue, centralize social media updates, and automate email/text/postcard marketing, click here.