How Photos Drive Brand Cognition

I recently joined Instagram – a social photo sharing site.

I know, I know – welcome to the technological revolution, Jamar.  I admit, sometimes it takes me a bit to catch on.  Hey, I held onto my Blackberry Curve for 3 years.  Now, I am a mobile-social ninja with my HTC Evo!

Jamar’s Archaic Blackberry

During my Instagram play, I have noticed that pictures with or sans caption, can tell me more about a brand or thought process than a books worth of words.

The camera on my phone is pretty sick, and it allows me to take pictures that are “worth a thousand words”.

Before taking a life changing walk, what are these men discussing?

Is she celebrating or sad? Dancing or falling?

Is she celebrating or sad?  Dancing or falling?


What product would this pretty young thing represent?

What product would this pretty young things photo be on?


Here are some other fantastic photos that I found on Facebook from some of my friends:

If this were the jacket art of a book, what would the title be?
A candid photo snapped by Dan Brand of What does this tell you about his product?

Pictures can tell more about a brand than words ever could.


How are you affecting your clients thoughts about your brand by the imagery you employ?


In what ways are you using photos to tell a story about your company?


Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force.  To receive your free trial of a software that will track your referral revenue, centralize social media updates, and automate email/text/postcard marketing, click here.


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