How to Experience Rapid Growth in 12 Months

I ran into an old employee of mine the other week, and she shocked me with the news of her recent success story.

When she worked for me, she had just graduated from college.  At the time, she was talented and spirited, but she was also unreliable, unfocused, and flighty.  Needless to say, our business relationship ended quickly.

She left me to work for another company, and quickly rose to the top in sales.  I lost track of her progress over the past year, and it was during that time she had made some remarkable changes.  Since I had last seen her, she left her job, started her own company, recruited 5 employees, and has grossed $500,000 in sales as a 25 year-old small business owner!

Wow!  The most impressive part of her success was the change that I saw in her.  I could hear the new found maturity in her voice and could see the focus in her eyes.  After seeing her again, my business leadership “brain” started reflecting on what made Tracy, and her business, grow so quickly.

Here are 4 keys to rapid growth that Tracy Itzen, of ItzenMedia – a motorsports marketing and advertising agency, used during her first year in business to create MASSIVE success and rapid growth:



1 – Be Focused – One of the first and best things that Tracy did for herself was to rid herself of distraction, and focus on the success that was in front of her.  That meant removing herself from people that could bring her down, meetings that were a waste of time, and any activity that didn’t produce results.

2 – Have Confidence – Tracy had the confidence that she had the talent, contacts, and resources to be the BEST in her industry.  She stepped out on that confidence and focuses on winning every day.

3 – Be Passionate – Living and working in your passion in a key to rapid success.  The passion that she has about her company and product inspired others to invest their time and money in making her business dreams come true.

4 – Think, believe, and act MASSIVE – Itzen Media does business with some of the biggest names in motorsports (NASCAR being one of them).  Getting the quick attention of industry powerhouses requires visualizing and believing in yourself performing at that level.  If you can see and feel yourself growing rapidly, you can do it.


If you don’t let anything sway your focus of success, and you have confidence as you approach it; then no one will be able to sway your passion or the reality that you have created through visualizing your success.  Create the rapid growth you have always wanted by following the same path of Itzen Media.



Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force.  To receive your free trial of a software that will track your referral revenue, centralize social media updates, and automate email/text/postcard marketing, click here.


5 thoughts on “How to Experience Rapid Growth in 12 Months

  1. Jamar – these are great keys. So often we preach quantitative factors for success but you touch on the key qualitative factors that anyone starting a business needs. The one that sticks out for me is passion. Business owners need passion for their product/service and it’s ability to make a difference for those that purchase it. Without that, the spark will fizzle quickly.

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