How Managing Your Brand Increases Sales

Most business marquees look horrible.

With their misspellings, wind-blown numbers, and broken lights, marquees are frequently the target of funny Facebook and magazine postings.

McDonald’s got a clue, and solved this problem forever.

Instead of letting a 16-year-old control their brand integrity, McDonald’s has decided to make marquee advertising very simple – they have the messages professionally designed themselves.

This got me thinking; what are the “marquee mistakes” of small business owners?


A bad website? (guilty party is speaking for himself)

Vistaprint business cards?

Poor personal hygiene?

Clothing style that doesn’t match your brand image?

Misspellings in email or social media updates?


What are the small brand infractions that are negatively impacting how you’re perceived and thus your sales?


PS – I would love to see some great sharing around this topic.  What is the last marquee mistake that you witnessed?  Share a picture or quote it in the comments!



Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force.  To receive your free trial of a software that will track your referral revenue, centralize social media updates, and automate email/text/postcard marketing, click here.


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