How Your Social Strategy May Be Trumped by Golf… Maybe!

What is the BMW Golf Championship doing that you may not be?  Integrating their online/offline social media marketing strategy.

All around town, I see the BMW Championship putt flags.  This cute piece of marketing is directly related to their brand, connects tourists with the experience of  engaging in Indianapolis, inspires people to participate by offering prizes, spurs conversation (online and virtual), and promotes the brand on social media.

BMW Championship Social Putt Flag outside of Kilroy’s in Broadripple


Do you have integrated brand representations at trade shows, networking events, or throughout the community?

What would you use to represent your brand?

Are your fans and followers taking pictures, sharing, and getting personally engaged with your company?

Here are the BMW Championship’s rules of participation:


How are you using this method to promote your business?


Special Surprise – Prior to publishing this post, I decided to check and see how many people were participating in this promotion.


And the answer is… NONE!

@BMWchamps did “everything” right.  Why do you think they failed to get people to engage with this promotion online?




Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force.  To receive your free trial of a software that will track your referral revenue, centralize social media updates, and automate email/text/postcard marketing, click here.


3 thoughts on “How Your Social Strategy May Be Trumped by Golf… Maybe!

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