Drive Traffic Without Ads

Customer acquisition is expensive. After your ad words and retargeting campaigns are set, what else can you do to generate traffic and keep your customer acquisition cost low. Here are a few ideas. . .

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How to Engage Clients Through Location-Based Marketing Services

Facebook places, Foursquare, and Yelp are all the rage with mobile-social users, but how do you leverage your customers presence on these sites for your business? Outsourced Sales Force interviewed Brittany Smith, community manager for Yelp in Indianapolis, to get a few inside tips. . Here is what we found: . – What is location…

How Photos Drive Brand Cognition

I recently joined Instagram – a social photo sharing site. I know, I know – welcome to the technological revolution, Jamar.  I admit, sometimes it takes me a bit to catch on.  Hey, I held onto my Blackberry Curve for 3 years.  Now, I am a mobile-social ninja with my HTC Evo! During my Instagram play,…

How to Increase Facebook Fan Page Engagement

The Facebook fan page timeline has thrown many Facebook users and marketers for a loop. I kept wondering why there seemed to be so little activity on my clients’ fan pages, until a friend of mine (thanks, Creagh!) asked me how to see more posts on a page she was looking at. Here’s a new…

SEO = Social Engine Optimization

In March, I snuck into Doug Karr’s office at DK New Media during his interview with Compendium’s CEO, Frank Dale. During the interview, the conversation went “social”, and remarks were made that SEO was no longer just about key words, site architecture, and algorithms.  Search has gone social, and the results in organic search are…

When Marketing Activity Doesn’t = ROI

The Super Bowl in Indianapolis was a financial windfall for some, and a flop for others.  Outsourced Sales Force secured its most high profile client during the Super Bowl, produced a crazy amount of marketing activity, and limited results.  We want your help in figuring out why. When the Rolling Stone Rock Weekend came to…

Marketing with Pinterest

Check out what Panera has done to use Pinterest to market their business. How have you used Pinterest to market your business effectively?  I’d love to hear success stories! Jamar Cobb-Dennard is a sales and marketing expert who helps companies without a sales force have a sales force.  To receive your free trial of a software…

Gerber is GREAT at Drip Marketing

When you introduce a new baby into the family, you are immediately flooded by a handful of companies wanting to get you to ‘try’ and to continue using their products. When Cecelia was born, we got hammered with coupons, samples of pedialyte and similac, as well as baby nutrition books from a number of other companies.  Gerber…

How to Make Friends and Influence People in Social Media

I received this infographic this week from a fellow blogger named Colby from Peak Sales Recruiting, and thought it was so creative that I wanted to share it with all of my subscribers and followers as well. This infographic about how to create lasting relationships through social media, and covert them to revenue, was especially compelling…