When to Accept Social Media Friends

What are your habits that surround accepting new followers and friends on Facebook, Twitter, LinkedIN, and Instagram?   Do you only accept people that you have met in person?   Will you connect with people simply because they are in your industry, or could be good strategic partners?   What are your thoughts, morays, and [...]


Wonder Why No One Responds to Your Facebook Page?

Here is one quick tip that many Facebook page administrators forget - make your pictures taggable and allow others to add pictures to your library. Here's how to do it: - Go to your Facebook Page - Click Edit Page - Click Manage Permissions . - Select all of the posting ability, post ability, and [...]

How Your Social Strategy May Be Trumped by Golf… Maybe!

What is the BMW Golf Championship doing that you may not be?  Integrating their online/offline social media marketing strategy. All around town, I see the BMW Championship putt flags.  This cute piece of marketing is directly related to their brand, connects tourists with the experience of  engaging in Indianapolis, inspires people to participate by offering [...]

How to Engage Clients Through Location-Based Marketing Services

Facebook places, Foursquare, and Yelp are all the rage with mobile-social users, but how do you leverage your customers presence on these sites for your business? Outsourced Sales Force interviewed Brittany Smith, community manager for Yelp in Indianapolis, to get a few inside tips. . Here is what we found: . - What is location [...]

When to ‘Friend’ Someone You Don’t Know

Intern John and I were having a conversation the other day about the mores around 'friending' people you don't know on social media. We came up with no solid answers, and would love to hear from our readers as to when you do and don't friend strangers online. Which social networks are you more likely [...]

How Top Brands Are Measuring the Impact of Social Media ROI

This one comes from our friend Kyle Lacy. Kyle is the Principal of Marketing and Education at Exact Target. Follow Kyle and Exact Target on Twitter. Few can argue that social media has started to revolutionize the way people communicate with each other and brands. There is little that separates the consumer from the brands [...]

How Photos Drive Brand Cognition

I recently joined Instagram - a social photo sharing site. I know, I know - welcome to the technological revolution, Jamar.  I admit, sometimes it takes me a bit to catch on.  Hey, I held onto my Blackberry Curve for 3 years.  Now, I am a mobile-social ninja with my HTC Evo! During my Instagram play, [...]

How to Increase Facebook Fan Page Engagement

The Facebook fan page timeline has thrown many Facebook users and marketers for a loop. I kept wondering why there seemed to be so little activity on my clients' fan pages, until a friend of mine (thanks, Creagh!) asked me how to see more posts on a page she was looking at. Here's a new [...]

SEO = Social Engine Optimization

In March, I snuck into Doug Karr's office at DK New Media during his interview with Compendium's CEO, Frank Dale. During the interview, the conversation went "social", and remarks were made that SEO was no longer just about key words, site architecture, and algorithms.  Search has gone social, and the results in organic search are [...]

When Marketing Activity Doesn’t = ROI

The Super Bowl in Indianapolis was a financial windfall for some, and a flop for others.  Outsourced Sales Force secured its most high profile client during the Super Bowl, produced a crazy amount of marketing activity, and limited results.  We want your help in figuring out why. When the Rolling Stone Rock Weekend came to [...]