How Managing Your Brand Increases Sales

Most business marquees look horrible. With their misspellings, wind-blown numbers, and broken lights, marquees are frequently the target of funny Facebook and magazine postings. McDonald’s got a clue, and solved this problem forever. Instead of letting a 16-year-old control their brand integrity, McDonald’s has decided to make marquee advertising very simple – they have the…

How to Engage Clients Through Location-Based Marketing Services

Facebook places, Foursquare, and Yelp are all the rage with mobile-social users, but how do you leverage your customers presence on these sites for your business? Outsourced Sales Force interviewed Brittany Smith, community manager for Yelp in Indianapolis, to get a few inside tips. . Here is what we found: . – What is location…

When to ‘Friend’ Someone You Don’t Know

Intern John and I were having a conversation the other day about the mores around ‘friending’ people you don’t know on social media. We came up with no solid answers, and would love to hear from our readers as to when you do and don’t friend strangers online. Which social networks are you more likely…

How to Experience Rapid Growth in 12 Months

I ran into an old employee of mine the other week, and she shocked me with the news of her recent success story. When she worked for me, she had just graduated from college.  At the time, she was talented and spirited, but she was also unreliable, unfocused, and flighty.  Needless to say, our business…

How Top Brands Are Measuring the Impact of Social Media ROI

This one comes from our friend Kyle Lacy. Kyle is the Principal of Marketing and Education at Exact Target. Follow Kyle and Exact Target on Twitter. Few can argue that social media has started to revolutionize the way people communicate with each other and brands. There is little that separates the consumer from the brands…

Generating Leads: 3 Effective (and Slightly Scary) Ways to Do It

The following is a post taken from Michael Reynolds, President and CEO of Spinweb. Building your prospect database is hard work. It takes time, effort, and a systematic approach. In order to generate leads, your organization must first have an audience and that audience grows when your database grows. Both businesses and non-profits should make growing a…

How Photos Drive Brand Cognition

I recently joined Instagram – a social photo sharing site. I know, I know – welcome to the technological revolution, Jamar.  I admit, sometimes it takes me a bit to catch on.  Hey, I held onto my Blackberry Curve for 3 years.  Now, I am a mobile-social ninja with my HTC Evo! During my Instagram play,…

Can Direct-Mail Keep More Customers Than Groupon?

Published: Friday, 12 Aug 2011 | 3:08 PM ET By: Andrea Ludtke Special to CNBC     Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn’t work anymore. Popular daily-deal sites LivingSocial and Groupon have exploded, but clients of Welcomemat Services,…

How to Increase Facebook Fan Page Engagement

The Facebook fan page timeline has thrown many Facebook users and marketers for a loop. I kept wondering why there seemed to be so little activity on my clients’ fan pages, until a friend of mine (thanks, Creagh!) asked me how to see more posts on a page she was looking at. Here’s a new…

SEO = Social Engine Optimization

In March, I snuck into Doug Karr’s office at DK New Media during his interview with Compendium’s CEO, Frank Dale. During the interview, the conversation went “social”, and remarks were made that SEO was no longer just about key words, site architecture, and algorithms.  Search has gone social, and the results in organic search are…

Perception or Reality – Which is Real?

As business owners and marketers, we have to make a choice about how to accurately portray our brand given the reality of our product. Have you seen this Dove ad? The woman on the left becomes the woman on the right after many strokes of make-up, hair design, and photoshop. The point that Dove was…

When Marketing Activity Doesn’t = ROI

The Super Bowl in Indianapolis was a financial windfall for some, and a flop for others.  Outsourced Sales Force secured its most high profile client during the Super Bowl, produced a crazy amount of marketing activity, and limited results.  We want your help in figuring out why. When the Rolling Stone Rock Weekend came to…