Customer acquisition is expensive. After your ad words and retargeting campaigns are set, what else can you do to generate traffic and keep your customer acquisition cost low. Here are a few ideas. . .
Tag: advertising
New & Innovative Conversion Rate Optimization Strategies
Let's face it. Conversion rates stink. Here is a simple refresher with some innovative ideas that can supercharge your acquisition spend this year.
Can Direct-Mail Keep More Customers Than Groupon?
Published: Friday, 12 Aug 2011 | 3:08 PM ET By: Andrea Ludtke Special to CNBC Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn't work anymore. Popular daily-deal sites LivingSocial and Groupon have exploded, but clients of Welcomemat Services, [...]
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